Christine Pearsall

First marketing hire for a rapidly growing, industry-disruptive startup. During tenure, the company experienced 10X revenue growth. Key contributor for a $20M Series-B fundraise in 2017. Integral stakeholder to the strategic development and execution of a corporate brand identity refresh which expanded brand awareness, dramatically shifting Tempo's client base from startups to enterprise accounts. Managed a team that included a Product Marketing Manager, a Digital Marketing Consultant, a content agency and a freelance technical writer. 

Worked closely with sales to develop multi-channel lead generation strategies, marketing campaigns, content development, and an aggressive editorial calendar: Google AdWords, LinkedIn Sponsored Content, digital display, corporate communications, trade shows, webinars, print advertising, email marketing, website, content, case studies, blog posts, and ebooks. 

2018 Performance Highlights

Member of Doug Bergeron's (CEO, former Verifone CEO) management team tasked to establish a best practice Marketing operation to support aggressive top line growth. Responsible for marketing and sales operations and technology support for an organization consisting of 14 salespeople, 4 SDRs, and 6 marketers. The following goals were achieved YO 2015:

Responsible for the execution of a successful Marketing transformation initiative. Single-handedly implemented Salesforce, ExactTarget and Pardot for multi-channel Marketing Automation and Inside Sales management from scratch to meet high-growth lead generation, MQL, SQL, and pipeline contribution goals.

Launched new Treasury software solution, targeting untapped LATAM, Eastern Europe, Middle-Eastern markets. Identified target accounts, contacts, and managed email, event and webinar campaigns for automated lead generation and scoring for inside sales.

2014 Accomplishments

Formed and led a team of instructional designers, trainers and IT support to create an online and classroom training offering for Calypso clients, partners and staff education and on-boarding.  The Calypso University course catalog included learning units covering the full-breadth of Calypso's front-, middle-, and back-office Capital Markets capabilities.

Training media used included a Learning Management System (LMS), eBooks, videos, quizzes, certification exams, surveys and a virtual machine training lab (on Skytap) for hands-on Calypso exercises.

Created the parent investment proposal, go-to-market strategy, and planning for Fiserv Acumen, a new generation web-based, Blade Server-deployed core banking platform. Led highly skilled marketing team to design, produce, and manage annual client conference, sales collateral, Website content, press releases, analyst relationships, trade show calendar, branding, advertising, promotional campaigns, newsletters, executive/client/internal communications, presentations, and corporate events.

Managed professional sales support team responsible for RFPs, product demos, system trials and all pipeline support activities of an international sales and account management team for Fiserv core banking and financial services technology solutions.

Opened new markets for risk, trading and back-office solutions targeting Asia-based banks in Thailand, Philippines, and India.  Initiated partnerships for joint proposals, implementations and custom solutions with IBM, Andersen Consulting and regional consulting firms.  Generated new business opportunities ranging from US$750K to US$10M in contract value.

Set up successful Singapore office and business infrastructure within corporate budget and time expectations.  Revenue responsibility of US$6M annually. Managed key implementations and accounts including DBS Bank, Government of Singapore Investment Corporation (GIC), Citibank Singapore/Kuala Lumpur, Standard Chartered and ABN-AMRO Singapore.

Managed Europe-based key account FX/MM/derivatives/fixed income front- and back-office projects for SunGard's professional services group. Accounts included Citibank London/Amsterdam, Deutsche Bank Frankfurt, Dresdner Bank Frankfurt, CSFP London, UBS London, and ABN-AMRO Amsterdam.

School of Business, Government and Economics.